DBA was engaged by a luxury hotel group to help reverse the low revenues being generated from a particular customer segment via social media engagement.
To do so, DBA conducted a comprehensive view of the group’s social media performance, establishing weak points and ineffective protocols. The team then implemented a series of new protocols, instituting a series of design principles to improve the group’s social media cut-through.
At the project’s conclusion, DBA presented a recommendations document to help maintain this progress. The document set out strategies for leveraging potential synergies between the group’s offering and the specific customer segment and advised on their implementation.