Faced with declining revenue, a golf company asked DBA to provide a comprehensive analysis of golf tourism in the region and construct a strategy for appealing to a specific national market.
As part of the analysis, DBA profiled the region’s other golf facilities, conducted an audit of the company’s current reach and engagement in its target market, and set out KPIs for improving that engagement. The team then crafted a strategy based on compelling recommendations for gaining competitive advantage and increasing revenues from the specific market.
The company has since cemented its brand within the target market, benefiting from a subsequent increase in revenues.