To elevate Dubai's global standing by positioning it as a central hub for youth sports, intelligence, culture, and education. This initiative encompasses an annual series of youth-focused events in sports, culture, leadership, technology, and humanitarianism, with the goal of gradually establishing Dubai as the world's premier centre for youth excellence. The initiative aligns seamlessly with Dubai's economic agenda, the Dubai Economic Agenda 2033 (D33), offering a unique opportunity to contribute to sustainable economic growth. DBA was called in to develop a compelling case study for launching this initiative that resonates with the Dubai leadership by conducting comprehensive market analysis, building governance structure and operating model.