This multi-stakeholder city program, consisting of members from the public and private sectors, sought to boost their city’s value as a prime destination for medical tourists from this specific East Asian country.
DBA’s task involved developing a roadmap to get this city ready to attract and host medical tourists from the identified market. This involved an analysis of the city’s existing medical tourism practice and the healthcare market in this East Asian country. Further, our team undertook an assessment of the program’s key competitors and crucial stakeholders, identifying the opportunities for the expansion of the city’s medical tourism strategy.