DBA was engaged by a government advisory to evaluate the value of setting up a new governing body for encouraging youth development in tennis, to emulate successful international initiatives.
Alongside scoping a workable business model for the body, DBA analyzed how domestic tennis players could be trained to a professional standard, alongside setting out a strategy to amplify the country’s national story.
At the project’s conclusion, DBA delivered a full feasibility study covering stakeholder engagement, an implementation agenda, and a mission overview. The team’s conclusions were positive, and the jurisdiction is making excellent progress in bringing on youth tennis within its current governing structure.