DBA worked with a world-leading transport provider and a government agency to develop an engagement strategy to attract a new market to their jurisdiction.
The team created a two-pronged strategy, based on positioning the jurisdiction as an attractive destination for the market in question and then targeting that market via the appropriate communications channels.
DBA delivered the strategy in a final report, setting out in precise terms not only how the client could engage its target, but also secure repeat custom and at higher volumes.
The program enabled the client to strategically engage with the market, repeatedly land its value proposition, and secure stronger commercial ties.