One of the biggest travel retail operators in the world, with a sale turnover of US$2 billion in 2018, sought external counsel to develop their strategic roadmap, outlining their key initiatives to be actioned over the next 3 years in response to future challenges and opportunities in the space.
With the key needs and goals of the organization in consideration, DBA created a strategic framework to ensure the firm’s readiness to respond to global trends and capitalize on opportunities over the next 3 years.
Based on internal and external analyses, these data-backed suggestions were inclusive of priority, timeline, and high-level budget implications, ensuring the firm had realistic, actionable steps. These allowed the firm to capitalize on future trends in the travel retail space.