A financial firm needed to review its Customer Acquisition Strategy to align it with its new 2030 vision and emerging trends and technologies to continue fulfilling its role as a key driver of GDP in the Middle East.
DBA was called on to develop a tailored CAS framework and recommendations. Our team conducted detailed analysis and research of their current business development approaches and then benchmarked them against the global practices of their industry and regional competitors.
The framework enabled the client to target and acquire the best companies to set up in that maximized the contribution to its Strategy 2030 objectives in the most efficient way.