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Devising a strategy to maximize market penetration

Devising a strategy to maximize market penetration

Industry: Public Sector
Year: Year 2 (2015-16)

A trade entity sought to attract and increase business activity from an East Asian country.

DBA organized interviews and workshops to analyze the activities of members of this business community, conducted a review of the existing marketing channels in place and assessed the target market to identify potential partnership opportunities. Other similar organizations were benchmarked to inform the new plan.

The report recommended a specialized market penetration strategy and potential roadmap.