As consumer expectations in air travel evolve toward personalized, omnichannel experiences, a leading aviation services provider sought to define its future e-commerce strategy. The team was tasked with identifying how to move beyond traditional in-flight retail by designing a flexible, airline-ready digital commerce platform. This included evaluating industry shifts toward Modern Airline Retailing (MAR), mapping internal readiness, and proposing a modular solution to support end-to-end retail journeys. The engagement aimed to help the client futureproof its retail business, enhance customer engagement, and unlock new revenue streams.