An urban farm pilot was launched, featuring outdoor organic farming, indoor hydroponics, mushroom farming, workshops, and a farm café. The project involved hands-on fieldwork to engage stakeholders and potential customers, and a review of local and international urban farming practices. DBA explored a mix of products and services, targeted market segments, and created a compelling value proposition. It included a detailed business model covering market assessment, competitor analysis, financial projections, and a three-year implementation roadmap.