A coworking space provider engaged DBA to help position its brand to attract international clients. To that end, the team at DBA worked to pinpoint international target markets, clarify the company’s international value proposition, and redefine the key elements of its branding strategy.
DBA also worked to streamline the company’s application process for its workspaces, delivering a watertight strategy for reducing the time between applications and ‘setup’.
These activations were tied together in a definitive report delivered at the end of the project, which was well received by the client. The company was left well placed to compete on the international market with a fine-tuned branding strategy and business model.