The conglomerate company includes various firms in the travel and tourism sector, focusing on sustainable and bespoke travel experiences globally. One key business line specializes in B2B accommodation wholesaling, supplying bulk room nights to bed banks, travel agencies, and tour operators. DBA redefined the business’s identity by focusing on sustainability and providing a unique value proposition. This strategic shift targets hotels and accommodations that emphasize environmental responsibility, catering to a growing market demand for sustainable travel options.