An international roadshow sought to promote its location as a leading business hub and strengthen bilateral relations between two major geographical regions.
Our team conducted market research and early-stage marketing, resourcing and risk management, event planning and database analysis in order to design and execute a roadshow with the aim of increasing bilateral trade.
DBA produced a data-informed marketing, branding, and management methodology, successfully applied to the roadshow itself. Feedback was implemented to estimate the success of prior actions and to optimize the roadshow’s performance.
An international roadshow sought to promote its location as a leading business hub and strengthen bilateral relations between two major geographical regions.
Our team conducted market research and early-stage marketing, resourcing and risk management, event planning and database analysis in order to design and execute a roadshow with the aim of increasing bilateral trade.
DBA produced a data-informed marketing, branding, and management methodology, successfully applied to the roadshow itself. Feedback was implemented to estimate the success of prior actions and to optimize the roadshow’s performance.