Promoting a year-round fitness culture aspires to make Dubai the world’s most active city. This month-long initiative has engaged millions, encouraging daily physical activity. The project aims to develop a sustainable program that maintains continuous engagement and measurable health impacts, aligned with Dubai’s 2033 Agenda. DBA accomplished the task by assessing current operations, marketing strategies, stakeholder engagement, and inclusivity, alongside evaluating historical data on participation and health outcomes. The project reviews infrastructure and stakeholder roles, optimizing collaborations among government entities and community groups. Additionally, it draws insights from successful global fitness challenges to ensure Dubai remains a healthy, vibrant, and attractive destination for residents and visitors alike.