A government agency in partnership with a leading airline sought to formulate and recommend medical tourism packages tailored to this East Asian country’s market, wanting to increase the number of medical tourists in this UAE city.
DBA carried out an extensive analysis to identify the best-suited medical tourism packages for this market. Producing a prioritized list of data-backed recommendations for customizing this city’s medical tourism ecosystem, we provided the necessary tools needed to implement this program, which has seen an increase in medical tourists from this desired market.