Combining business hard skills, soft skills, consulting skills, and practical work experience over a period of 9 months, the DBA programme combines academic learning modules and 2 hands-on placements. Academic modules provide the skills and toolsets necessary for succeeding in the business world, while placements help associates gain insight into Dubai as a place of business through immersion in meaningful work.
Throughout the programme, associates attend master classes with industry leaders and CEOs, undergo skills development training, attend cultural events and excursions, and are assigned a career coach and life coach. Soft skills training and deep cultural immersion allow associates to become ambassadors for Dubai and the UAE.
Through a practical, project-based learning approach, DBA facilitates the transition from talented young graduates to future global leaders with highly sought-after skills, thereby serving as a bridge between university and the world of work.